Those who need it most

Don’t  use it


May 2-4, 2016 | Huntington Beach, California

Since 2005, the Apartment Internet Marketing Conference (AIM Conference®) is the only multifamily industry conference that focuses on:

Internet marketing, advertising and branding

Mobile platforms

Lead tracking

In-home technology


Online leasing and the customer experience

Resident retention and communication

Web technology and applications

CRM systems and methods


Social media

It is the most detailed and informative event in the industry, and is sure to again attract the industry’s leading buyers of online and transactional services in 2016.

Attendance at AIM is limited to executives who own and operate multifamily communities – and our sponsors. AIM is not open to the general public or to non-sponsoring vendors. In 2014, about 575 attendees joined us for the educational experience.


Every year, the Apartment Internet Marketing Conference features a line­up of 80­+ expert speakers, workshop leaders, career coaches, and inspirational keynote presentations from inside and outside of the multifamily apartment industry. And this year is no different.

Are you creating a user experience that generates a tingling sensation up a resident’s spine, a laugh so hard they hit the floor or a loyalty so strong they want to say, “I do” to your community? Do you thrive on juicing up every email, tour, service request and conversation with prospects and residents? Then you’re “X” Experienced and our kind of marketer.

AIM 2016 is all about the collective voice and the collective experience and the Call For Presentations is officially open!

AIM 2016 Call For Presentations


The time is now. AIM 2016: The “X” Experience Call For Presentations is officially open!

This year, we’ll dive deep into best-in-class resident experiences that inspire loyalty, renewals and rent growth. Engaging, interactive sessions, round tables and work shops will explore how you can envision and deliver new value at your communities and enhance the ways prospective renters search for their new place, lease a new home and live in an apartment today and into tomorrow.

AIM 2016 Proposed Sessions


AIM 2016 The “X” Experiences brings us back to the beautiful Hyatt Regency Huntington Beach in sunny Huntington Beach, California. Join us Sunday May 1st as we kick off the conference with our opening reception and be sure to stay through May 4th for access to innovative and compelling approaches to improve the user experience.

We are still finalizing the agenda and will be announcing speakers and sessions soon. In the meantime, here is a general schedule to help you make your travel plans. We are excited to see you in sunny Huntington Beach!

Sunday, May 1st:
5:30pm: Opening Party
12:00 pm-7:00 pm: Registration Open

Monday, May 2nd:     
7:30am-6:00pm: Registration Open
8:30am-5:00pm: Breakout Sessions
5:00pm-6:00pm: Cocktail reception

Tuesday, May 3rd:
7:30am-5:00pm: Registration Open
7:30am-8:30am: Breakfast Roundtables
7:30am-8:30am: Yoga
8:30am-4:00pm: Breakout sessions
4:15pm-5:30pm: 3rd Annual AIM Video Awards

Wednesday, May 4th
7:30am-11:00am: Registration Open
7:30am-8:30am: Breakfast Roundtables
8:30am-12noon: Breakout sessions
12noon: Conference adjourns




Hyatt Regency Huntington Beach

Once again, the AIM Conference will be held at the one and only Hyatt Regency Huntington Beach.

Discounted rooms are available for AIM attendees on a first-come, first-served basis, starting at $249 + taxes for Single/Double Occupancy.

Book by April 11th to secure your room under the discounted rate. Book your room early — we will sell out.

Hyatt Regency Huntington Beach

Video Awards

Lights, Camera, Upload!

At AIM 2015, we showcased the most viewed, most innovative and most impactful apartment marketing videos we could find. Who will take home the awards this year? Get your best stuff ready!



Interested in sponsoring AIM 2016?

Become A Sponsor

Save Your Spot

Can’t see the form? Register for AIM 2016 on Eventbrite.

Get actionable insights from the leading marketing experts in the apartment industry … and beyond.